A 

Abortion
Accounting
Advertising
Africa
African-American Studies
Aging
Agriculture
American Indian Studies
Anthropology
Archaeology
Architecture
Argumentative
Art: Artists (Alphabetized)
Art: General
Become an Affiliate and Earn $$$
Biographies (Alphabetized)
Book Reviews (Non-Fiction) (Alphabetized)
Business: Companies (Alphabetized)
Business: General
Business: Industries (Alphabetized)
Business: International
Business: Small
California
Canada
Caribbean
Child Abuse
China
Communication: Journalism
Communication: Language & Speech
Communication: Media
Communication: Non-Verbal
Communication: Television
Communication: Television & Children
Communism
Computer Science
Consumerism
Criminal Justice: General
Criminal Justice: Juvenile Delinquency
Criminal Justice: Police Science
Criminal Justice: Prisons
Cuba
Death & Dying: Euthanasia
Death & Dying: General
Death & Dying: Suicide
Drama: American
Drama: English
Drama: World
Drugs: Alcohol
Drugs: General
Economics: Banking
Economics: Economists (Alphabetized)
Economics: General
Economics: Inflation
Economics: International Trade
Economics: Macroeconomics
Economics: Microeconomics
Economics: Taxation
Education: Administration
Education: Curriculum
Education: General
Education: Higher
Education: Physical
Education: Psychology
Education: Reading
Education: Special
Education: Teaching Methods
Education: Theory
Energy: General
Energy: Nuclear
Energy: Solar
Environmental Studies
Evolution
Family & Marriage
Films: Artists (Alphabetized)
Films: General
Finance: Companies (Alphabetized)
Finance: General
Former Soviet Union: Post-1990
France
Gender & Sexuality
Geography
Germany
History: Ancient Greek & Roman
History: European
History: Great Britain
History: U.S. (After 1865)
History: U.S. (Before 1865)
History: U.S. Presidency
History: U.S. Presidents (Alphabetized)
Homosexuality
Immigration
India
Indonesia
International Relations: Arms Control
International Relations: Cold War
International Relations: Non-U.S.
International Relations: U.S.
Japan
Jewish Studies
Korea
Labor
Latin America
Law: Business
Law: Capital Punishment
Law: General
Law: International & Non-U.S.
Law: Supreme Court
Leadership
Literature, American: Authors (Alphabetized)
Literature, American: Faulkner
Literature, American: Fitzgerald
Literature, American: General
Literature, American: Hawthorne
Literature, American: Hemingway
Literature, American: Melville
Literature, American: Poe
Literature, American: Steinbeck
Literature, American: Twain
Literature, English: Authors (Alphabetized)
Literature, English: Chaucer
Literature, English: Conrad
Literature, English: Dickens
Literature, English: General
Literature, English: Joyce
Literature, English: Lawrence
Literature, English: Shakespeare
Literature, English: Swift
Literature, General: Children
Literature, General: Classic (Greek & Roman)
Literature, General: Russian
Literature, General: World
Management: General
Management: Japanese
Management: Motivation
Management: Theory
Management: Women
Marketing: Companies (Alphabetized)
Marketing: General
Marketing: Plans
Mathematics
Medical: Aids
Medical: Dentistry
Medical: Diseases & Disorders (Alphabetized)
Medical: General
Medical: Nursing
Mexican-American Studies
Mexico
Middle East: Egypt
Middle East: General
Middle East: O.P.E.C.
Military
Music: Classical
Music: General
Mythology
Nutrition
Parapsychology/Occult
Philosophy: Ancient Greek
Philosophy: Descartes
Philosophy: Eastern
Philosophy: General
Philosophy: Kant
Philosophy: Sartre
Poetry: American
Poetry: English
Poetry: Milton
Poetry: World
Political Science: Elections & Campaigns
Political Science: Foreign
Political Science: Lobbyists & Pressure Groups
Political Science: Machiavelli
Political Science: Mill
Political Science: Political Theory
Political Science: U.S.
Psychology: Behaviorism
Psychology: Child & Adolescent
Psychology: Disorders
Psychology: Dreams
Psychology: Experimental
Psychology: Freud
Psychology: General
Psychology: Jung
Psychology: Physiology
Psychology: Piaget
Psychology: Rogers
Psychology: Social
Psychology: Testing
Psychology: Therapies
Public Administration: General
Public Administration: Government Agencies (Alphabetized)
Racism
Real Estate
Recreation & Leisure
Religion: Eastern
Religion: General
Religion: Islam
Religion: The Bible
Research: Completed Studies (With Statistics & Results)
Research: Designs & Proposals
Research: Statistics & Methodology
Russia: Pre-1917 Revolution
Science: Astronomy
Science: Biology
Science: General
Science: Genetics
Sociology: Durkheim
Sociology: General
Sociology: Marx
Sociology: Social Problems
Sociology: Social Theory
Sociology: Social Welfare
Sociology: Weber
Soviet Union: 1917-1990
Sports: Drugs
Sports: General
Technology
Transportation: Automotive
Transportation: Aviation
Transportation: General
Transportation: Railroads
Urban Studies
Vietnam
Women Studies
 

Controversial Television Advertising   Term Paper ID:39024 Click to get this paper

Essay Subject: This paper examines four articles two pro and two con the assertion that television ...... More...

2 Pages / 450 Words 4 sources, 12 Citations, APA Format $8.00 Return to List of Papers

Paper Abstract: This paper examines four articles, two pro and two con on the topic of television advertising as misleading. Ways in which TV advertising is misleading to consumers, state lottery advertising, television advertising standards. Paper Introduction: Controversial Television Advertising Television advertising despite government censorship and mediacontrol to the contrary can still be quite misleading Step Article Supporting ViewpointsIn When Creativity Isn\'t Enough Robert G Simon-an advertising lawyer-describes the complex regulations involved in media censorship that cancause ad campaigns to be discarded He points out that despiteregulations there are several factors that make it easy for misleadingadvertising to gain the airwaves anyway Article Supporting ViewpointsIn Section Misleading Advertising the ASA\'s article on the subjectpoints out that television advertising can Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. Journal of Consumer Affairs, 24(2). Retrieved on January 22, 2 7 from: http://find.galegroup.com/ovrc/infomark.do?&contentSet=GSRC&type=retrie ve&tabID=T 1 &prodId=OVRC&docId=EJ3 1 2212 8&source=gale&srcprod=OVRC&u serGroupName=uphoenixcustom&version=1. For example, if a consumer sees a rug on sale for$2 , and the ad says that this is 4 % off its regular retail price, theconsumer has no way of knowing how long it has been at the regular retailprice; the advertiser can put it at that price for less than a day, thenreduce the price to $2 -which may its actual legitimate price rather thana discounted price.Article #3 - Differing ViewpointsIn "State Lotteries Are an Ethical Source of Government Revenue," from theNorth American Association of State and Provincial Lotteries counters thetypical arguments against lottery advertising, stating that the advertisingis not misleading, nor is it directed at lower-income groups, and that theproceeds of lottery ticket sales are used to fund education and "otherworthy causes" ("State Lotteries Are an Ethical Source of GovernmentRevenue," 2 2).Article #4 - Differing ViewpointsIn "Television station standards for acceptable advertising," by Herbert J.Rotfeld, Patrick R. 392). Explain why. Lottery advertising is not regulated by the Federal Trade Commission but is subject to FTC regulation because of lotteries being operated by state governments ("State Lotteries Are an Ethical Source of Government Revenue," 2 2). Television Station Standards for Acceptable Advertising. ReferencesAbernethy, A.M., Parsons, P.R., Pavlik, J.V., & Rotfeld, H.J. Retrieved on January 22, 2 7 from: http://www.medialit.org/reading_room/article22 .htmlState Lotteries Are an Ethical Source of Government Revenue. (2 2). "State Lotteries Are an Ethical Source of Government Revenue" is weakest because it is an attempt to justify lotteries rather than an unbiased exposition. (199 ). "When Creativity Isn't Enough" is the strongest because it provides information that is well supported with facts and targeted to the advertising industry. Thomson Gale. (n.d.). Retrieved on January 22, 2 7 from: http://www.questia.com/PM.qst?a=o&d=5 13 359Section 5: Misleading Advertising. Pavlik, theystate that "The primary goal of most stations' advertising clearance policyis to protect the audience, with 'not misleading the audience,' 'adaccuracy,' 'not offending the audience,' 'language used in an ad,' andother audience protection issues being very important" (199 , p. Facts that differ from my opinion (with article citations): . Which source is the weakest? Center for Media Literacy. . When Creativity Isn't Enough. Objectionable ad campaigns are often shown late at night or at other nonstandard times and are then stopped before the enforcers are alerted so that the incentive to prosecute is reduced (Simon, n.d.). The freedom of speech promoted by the Constitution weighs in as more valuable than stopping unethical advertisers (Simon, n.d.). . 392).Step 2Facts that support my opinion (with article citations): . Abernethy, and John V. "Even if everything stated is literally true, an advertisement may still mislead if it conceals significant facts or creates a false impression of relevant aspects of the product or service" ("Section 5: Misleading Advertising"). Simon-an advertising lawyer-describes the complex regulations involved in media censorship that cancause ad campaigns to be discarded. San Diego: Greenhaven Press. Lottery advertising is subject to review and restriction by governors and state and provincial legislators ("State Lotteries Are an Ethical Source of Government Revenue," 2 2). (n.d.). Explain why. Advertising can be misleading "even if it does not directly lead to financial loss or a misguided purchasing decision," if it causes viewers to "waste their time making enquiries, only to find that offers are unavailable or that there are important limitations" ("Section 5: Misleading Advertising"). . Opposing Viewpoints Resource Center. Controversial Television Advertising Television advertising, despite government censorship and mediacontrol to the contrary, can still be quite misleading.Step 1Article #1 - Supporting ViewpointsIn "When Creativity Isn't Enough," Robert G. ASA. . Policies and procedures that determine which ads are acceptable, the business activity generally referred to as the "clearance process," became a major focus of consumer protection concerns following deregulation of government involvement in advertising regulation (Rotfeld, Parsons, Abernethy, & Pavlik, 199 , p. Step 3 Which source is the strongest? He points out that despiteregulations, there are several factors that make it easy for misleadingadvertising to gain the airwaves anyway.Article #2 - Supporting ViewpointsIn "Section 5: Misleading Advertising," the ASA's article on the subjectpoints out that television advertising can be misleading because it doesnot provide consumers with "detailed, permanent information about productsand services" (n.d.). Questia. Retrieved on January 22, 2 7 from: http://www.asa.org.uk/asa/codes/tv_code/tv_codes/Section+5+- +Misleading+Advertising.htmSimon, R.G. . Parsons, Avery M. If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.