A 

Abortion
Accounting
Advertising
Africa
African-American Studies
Aging
Agriculture
American Indian Studies
Anthropology
Archaeology
Architecture
Argumentative
Art: Artists (Alphabetized)
Art: General
Become an Affiliate and Earn $$$
Biographies (Alphabetized)
Book Reviews (Non-Fiction) (Alphabetized)
Business: Companies (Alphabetized)
Business: General
Business: Industries (Alphabetized)
Business: International
Business: Small
California
Canada
Caribbean
Child Abuse
China
Communication: Journalism
Communication: Language & Speech
Communication: Media
Communication: Non-Verbal
Communication: Television
Communication: Television & Children
Communism
Computer Science
Consumerism
Criminal Justice: General
Criminal Justice: Juvenile Delinquency
Criminal Justice: Police Science
Criminal Justice: Prisons
Cuba
Death & Dying: Euthanasia
Death & Dying: General
Death & Dying: Suicide
Drama: American
Drama: English
Drama: World
Drugs: Alcohol
Drugs: General
Economics: Banking
Economics: Economists (Alphabetized)
Economics: General
Economics: Inflation
Economics: International Trade
Economics: Macroeconomics
Economics: Microeconomics
Economics: Taxation
Education: Administration
Education: Curriculum
Education: General
Education: Higher
Education: Physical
Education: Psychology
Education: Reading
Education: Special
Education: Teaching Methods
Education: Theory
Energy: General
Energy: Nuclear
Energy: Solar
Environmental Studies
Evolution
Family & Marriage
Films: Artists (Alphabetized)
Films: General
Finance: Companies (Alphabetized)
Finance: General
Former Soviet Union: Post-1990
France
Gender & Sexuality
Geography
Germany
History: Ancient Greek & Roman
History: European
History: Great Britain
History: U.S. (After 1865)
History: U.S. (Before 1865)
History: U.S. Presidency
History: U.S. Presidents (Alphabetized)
Homosexuality
Immigration
India
Indonesia
International Relations: Arms Control
International Relations: Cold War
International Relations: Non-U.S.
International Relations: U.S.
Japan
Jewish Studies
Korea
Labor
Latin America
Law: Business
Law: Capital Punishment
Law: General
Law: International & Non-U.S.
Law: Supreme Court
Leadership
Literature, American: Authors (Alphabetized)
Literature, American: Faulkner
Literature, American: Fitzgerald
Literature, American: General
Literature, American: Hawthorne
Literature, American: Hemingway
Literature, American: Melville
Literature, American: Poe
Literature, American: Steinbeck
Literature, American: Twain
Literature, English: Authors (Alphabetized)
Literature, English: Chaucer
Literature, English: Conrad
Literature, English: Dickens
Literature, English: General
Literature, English: Joyce
Literature, English: Lawrence
Literature, English: Shakespeare
Literature, English: Swift
Literature, General: Children
Literature, General: Classic (Greek & Roman)
Literature, General: Russian
Literature, General: World
Management: General
Management: Japanese
Management: Motivation
Management: Theory
Management: Women
Marketing: Companies (Alphabetized)
Marketing: General
Marketing: Plans
Mathematics
Medical: Aids
Medical: Dentistry
Medical: Diseases & Disorders (Alphabetized)
Medical: General
Medical: Nursing
Mexican-American Studies
Mexico
Middle East: Egypt
Middle East: General
Middle East: O.P.E.C.
Military
Music: Classical
Music: General
Mythology
Nutrition
Parapsychology/Occult
Philosophy: Ancient Greek
Philosophy: Descartes
Philosophy: Eastern
Philosophy: General
Philosophy: Kant
Philosophy: Sartre
Poetry: American
Poetry: English
Poetry: Milton
Poetry: World
Political Science: Elections & Campaigns
Political Science: Foreign
Political Science: Lobbyists & Pressure Groups
Political Science: Machiavelli
Political Science: Mill
Political Science: Political Theory
Political Science: U.S.
Psychology: Behaviorism
Psychology: Child & Adolescent
Psychology: Disorders
Psychology: Dreams
Psychology: Experimental
Psychology: Freud
Psychology: General
Psychology: Jung
Psychology: Physiology
Psychology: Piaget
Psychology: Rogers
Psychology: Social
Psychology: Testing
Psychology: Therapies
Public Administration: General
Public Administration: Government Agencies (Alphabetized)
Racism
Real Estate
Recreation & Leisure
Religion: Eastern
Religion: General
Religion: Islam
Religion: The Bible
Research: Completed Studies (With Statistics & Results)
Research: Designs & Proposals
Research: Statistics & Methodology
Russia: Pre-1917 Revolution
Science: Astronomy
Science: Biology
Science: General
Science: Genetics
Sociology: Durkheim
Sociology: General
Sociology: Marx
Sociology: Social Problems
Sociology: Social Theory
Sociology: Social Welfare
Sociology: Weber
Soviet Union: 1917-1990
Sports: Drugs
Sports: General
Technology
Transportation: Automotive
Transportation: Aviation
Transportation: General
Transportation: Railroads
Urban Studies
Vietnam
Women Studies
 

NASCAR ADVERTISING ALCOHOL CONSUMPTION BY YOUTH   Term Paper ID:39117 Click to get this paper

Essay Subject: Considers the effect of NASCAR liquor advertising on American youth and particularly underage drinking.... More...

2 Pages / 450 Words 6 sources, 7 Citations, MLA Format $8.00 Return to List of Papers

Paper Abstract: Considers the effect of NASCAR liquor advertising on American youth and particularly on underage drinking. The NASCAR culture and financial structure and advertising. Popularity of the stock racing sport. Paper Introduction: the Influence of NASCAR Advertising on the Consumption of Alcohol by Youthin the United States Introduction The National Association of Stock Car Racing\'s NASCAR eventscomprise one of the most popular sports in the United States Races arepopular and well-attended both at the live event and on television Advertising plays a significant role in NASCAR with sponsors an integralpart of the NASCAR culture and financial structure However there is nofiltering of advertising to young people and youth make up a sizeableaudience for NASCAR Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. According tothe head of the Army's recruiting command, "It's difficult for me to findany other venue where I can . . "On Track." Military Officer (Aug 2 3): n.p. On the NASCAR page profiling drivers, Dale Earnhardt, Jr., sponsoredby Budweiser, has the Budweiser logo featured prominently on his clothing.In addition, his car, also featured on the same page, displays theBudweiser name prominently ("Dale Earnhardt Jr" n.p.): [pic] In addition to the advertising and merchandising that the sponsors useto promote their brand, there is the inherent endorsement of products byfavorite drivers, and the allure of the younger demographic to advertisers. Diageo, which is a major sponsor in NASCAR, is using acampaign built around "If you drink, don't drive," but is doing nothingspecifically to combat underage drinking (Croft 22). It is the thesis of this research thatadvertising for liquor at NASCAR events encourages drinking among youngpeople. Conclusion When young people see their favorite drivers, some of whom are onlyslightly older than themselves, wearing the logo of a favorite beer, orwhen they see toys with alcohol logos on them, they receive the messagethat these are acceptable brands and that drinking is acceptable behavior.NASCAR attracts a large number of young fans and advertisers, includingadvertisers of alcohol, take advantage and market to those young consumers. "Everything in Moderation." Marketing Week (3 November 2 6): 22."Dale Earnhardt Jr." NASCAR. In addition,viewership among young Americans is increasing with double the number of 12- to 17-year olds watching NASCAR in 2 6 compared to only six years earlier("The Business" n.p.). "What Fuels the Racing Business." Fortune 152(5 Sep 2 5): 54.Yetman, Theresia. . Retrieved 1 Feb 2 7 from: .Feehan, Jennifer. the Influence of NASCAR Advertising on the Consumption of Alcohol by Youthin the United States Introduction The National Association of Stock Car Racing's (NASCAR) eventscomprise one of the most popular sports in the United States. Some NASCAR advertisers, including the military, make no secret that theyuse NASCAR precisely because it attracts a younger audience. This is a highly attractive demographic thatadvertisers want to reach and they are willing to spend money not only ontelevision and related advertising, but also on NASCAR merchandise. In the Midwest, whereNASCAR is especially popular, underage drinking is a serious problem withas much as "26 percent of the alcohol sold in Ohio consumed by underagedrinkers" (Feehan n.p.). Alcohol advertisers recognize that there is a risk to theiradvertising in a sport that is so popular with young people, and theindustry is taking steps to self-regulate its advertising in order to avoidgovernment action. Races arepopular and well-attended both at the live event and on television.Advertising plays a significant role in NASCAR, with sponsors an integralpart of the NASCAR culture and financial structure. However, there is nofiltering of advertising to young people, and youth make up a sizeableaudience for NASCAR events. In2 4, more than $2.1 billion was spent on merchandise, including die-casttoy cars, resulting in licensing payments of more than $322 million tocompanies such as Budweiser (Ryan 54). get the viewership of something likeNASCAR" (Yetman n.p.). "Hope Taft Seeks End to Youths' Drinking." Blade (Toledo, OH) (18 Feb 2 6): n.p.Ryan, Oliver. 2 televised sport among 12- to17-year-olds, trailing only the NFL" ("The Business" n.p.). Retrieved 1 Feb 2 7 from: . Works Cited"The Business of NASCAR." Go and Do Michigan. Analysis According to NASCAR, "NASCAR is the No. Retrieved 1 Feb 2 7 from: .Croft, Martin. If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.